In the April 6, 2009 issue of Business Week, there’s a small item from the journal Applied Cognitive Psychology. Jackie Andrade at the University of Plymouth played a rambling voice mail to 40 people. Half were given shapes to fill in as they listened.
Result: The doodlers recalled 29 percent more of the message than those who just listened.
Money quote from Bob Lutz, retiring GM-vice chair: “I can look at old sketches done in meetings 40 years ago and experience sudden recall of the room, the table, the voices.”
Tags: Applied Cognitive Psychology, Bob Lutz, Business Week, Doodling, Jackie Andrade, University of Plymouth
