Doodle Your Memory

In the April 6, 2009 issue of Business Week, there’s a small item from the journal Applied Cognitive Psychology. Jackie Andrade at the University of Plymouth played a rambling voice mail to 40 people. Half were given shapes to fill in as they listened.

Result: The doodlers recalled 29 percent more of the message than those who just listened.

Money quote from Bob Lutz, retiring GM-vice chair:  “I can look at old sketches done in meetings 40 years ago and experience sudden recall of the room, the table, the voices.”


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